Dubai Festivals and Retail Establishment (DFRE) issued the annual schedule for the retail festivals in the city. It is a comprehensive 2021 Retail Calendar with events, experiences, and activations to be held across various parts of the city. It begins with the Dubai Shopping Festival on December 17, 2020, and ends with the 3-day Super Sale, whose dates have not been announced.
Following are the retail festivals and events that grace the Retail Festival Calendar of 2021:
Dubai Shopping Festival starting on December 17, 2020, and running until January 30, 2021:
It is one of the largest shopping festivals, and its duration is also for many days, which makes it a famous shopping festival. Dubai Shopping Festival will provide outstanding retail events and entertainment experiences along with some mind-blowing promotional campaigns and raffles.
Chinese New Year celebrations starting from January 31 and ending on February 13, 2021:
Chinese New Year 2021 falls on February 12, and this festival targets Chinese residents and tourists. Multiple events, cultural activities, entertaining activities, mall promotional advertisements, and fireworks will be the highlight of this festival.
Dubai Food Festival starts on February 25 and ends on March 13, 2021:
This festival caters to food aficionados, offering them multiple international dining experiences like never before. This festival introduces an attendant to the multiplicity, all-inclusive, and stimulating dining experiences at various food joints and restaurants of international level and taste. There are some offers and promotions for attendants to take advantage of to experience international food items.
Spring/Summer Collection Launch from March 4-20, 2021:
Dubai is a global fashion hub, and such events and launches are a sample of that position. In this collection launch, large and famous retail brands and stores will put their latest fashion lines on display along with some offers and discounts. Local brands and stores will also get to display their talent to ramp up their retail sales and increase the profits of the overall retail sector.
Ramadan and Eid Al Fitr in Dubai starting on April 12, 2021, and lasting until May 15:
Month of Ramadan along with the festivities of Eid Al Fitr will be celebrated for more than a month in April and May 2021. There will be a range of retail discounts and offers, family events, and food options to celebrate the social, cultural, and spiritual significance of the festival.
3-Day Super Sale:
This is a bi-annual event every year for three days each, for which the dates have not been announced. It is a highly anticipated sale event of the year, since there are huge discounts and offers to attract customers. Global brands and local retail stores all throng this sale event to offer up to 90% discounts at shopping malls and retail stores across the city. The fixed dates will be announced later in the year 2021, when the event is closer.
Dubai Summer Surprises from June 24 to September 4, 2021:
It is a long duration summer event for shoppers that include events, entertainment activities, mega raffles, offers and promotions, exclusive deals, and many other attractions. It is a big spectacle for shoppers to benefit from huge discounts and great prizes.
Eid Al Adha spanning from July 19-24, 2021:
This event focuses only on authentic Emirati customs, traditions, and events to celebrate the festival with family and friends.
Back to School from August 15 to September 4, 2021:
To mark the beginning of every academic year in August/September, this campaign targets the parents and children to purchase school supplies from the malls and retail stores to increase their sales volume and build the excitement of school amongst children.
Fall/Winter Collection Launch from September 5-18, 2021:
This festival caters to avid shoppers with the latest fashion trends and wears and new season offers for the winter months.
Dubai Home Festival from September 19-30, 2021:
The homeware and interior design sectors of Dubai get a major boost in this festival because of the display of big brands and young interior designers on the same platform. This festival targets the homeowners and tenants.
Dubai Fitness Challenge from October 29 to November 27, 2021:
This event, which is running for the last four years, aims to display Dubai as a healthy and most active city. The attendees engage in multiple health-related and fitness activities to become fitter and happier.
Diwali in Dubai from October 29 to November 13, 2021:
Diwali is an Indian festival of lights, and this festival caters to the Indian and international expat communities. There are several events, offers, activities, and promotions, as well as food options, live shows, and firework displays to celebrate the significance of the festival.
3-Day Super Sale:
The second 3-Day sale of the year to drive the retail sales figures for big retailers and smaller retail stores. The dates will be revealed later.
These festivals are a great opportunity for the retailers, tourism, food, and hospitality industry to grow their business and hence, contribute to the economic growth. These events will attract residents and visitors to attractive destinations, holiday packages, retail experiences, and the distinct lifestyle of the city.
The government, retailers, key stakeholders, and other partners have worked together to bounce back from the Covid-19 crisis and welcome the residents and visitors to experience Dubai as a safe and open city. These events will drive the retail sales figures, restore consumer confidence, and bring back the normal that was missing for a few months.