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As a fashion retailer, it’s essential to be one step ahead of the demand curve when dealing with trends, fashions, and tastes. Of course, if predicting what customers wanted was that simple, everyone would take out a mortgage and start a business. Right? In short, the apparel industry has unique challenges, and there are unique strategies that fashion retailers must consider. However, moving a business one step ahead can be easy with knowing the right trend. For example, apparel POS system, social media listings, and many more.
This blog will help you with how to use a POS System for Clothing stores to find changing fashion trends. So, let’s start.
The first step is to get reports that give you the data. It would also help decide whether you need to apply filters to find the correct data set. For example, date ranges per your specific requirements and multiple reports or filters may allow you to look at the information from different angles. After that, the apparel POS system has its in-built feature of apparel inventory software that allows you to get separate data from other variables.
Reports you need to gather to find out trending items:
Read our Blog on: What are KPI for retail stores and how to implement them?
Now, let’s have a look at patterns in the data in apparel management software. Furthermore, look at your sales statistics over a long period. Compare them to the previous day, weeks, months, and year. As a result, it helps you figure out your sales averages. After that, software for apparel stores gives you a benchmark to measure the current numbers of trending products. Here is an example.
With the help of the apparel POS system, look at the sales statistics for a specific product over a long period of time. As a result, you may find a particular product has been sold many times. It means it is a trending product for you. However, you might discover that it’s a seasonal item with low sales numbers that correspond to the season. It’s just like a jewelry store where the owner uses a jewelry pos system to find out the most popular type of jewelry.
In other words, you can see how the sales trend for a particular item can help you make a better decision. This season, you might decide to remove the item from your inventory. However, order extras before they’re back in style next year. Therefore, you’ll have sufficient inventory when your customers need it.
“In order to be irreplaceable, one must always be different.” – Coco Chanel, Designer,
(Gabrielle Bonheur –Coco Chanel was a French fashion designer and businesswoman.)
Now you have got data from the POS system. After that, the question is how to use it & boost business. Once you break down this information, implement it into your marketing strategy. Here are some examples to consider:
When looking for popular products to offer, it’s best to use a combination of strategies to obtain a better understanding of what customers want. Above all, don’t limit yourself to just one tool or resource. Most importantly, the more sources you explore, the higher the chance of finding the next big hit.
If you’re doubtful about the viability of a product you wish to sell, simply type it into Google Trends to check its popularity and trendiness.
In other words, with this free tool, you can quickly and easily see search volume patterns over time (a search volume is several searches for a keyword during a selected period). Furthermore, you can check whether or not a product’s search volume is increasing or decreasing. After that, you may also see a change in search volume based on where you are in the world.
In short, if you wish to sell yoga mats, for example, to begin with, go to Google Trends. After that, type “yoga mats” to see how many people are searching for them. This is what you’ll see:
As you can notice, there has been a significant change. It would be best to get a customized apparel POS system that will integrate with google trends. As a result, it will give you statistics from POS for apparel stores. In short, you will get an alert when people search for a particular product in inventory.
You can use existing online marketplace tools to find out which products are top sellers. In addition to gaining a broad sense of trend popularity. Similarly, there is a lot of data to look through. However, browsing can give you a better grasp of which types of products are best-selling in the market.
Above all, here are marketplaces to Check out and find out easily which products are their best sellers:
Choose a category and order the search results. Aside from the Best Sellers area, Amazon products that are currently trending may be found in an impressive list of items that have seen the most significant increases in sales ranking over the last 24 hours. It’s known as Amazon Movers and Shakers. Meanwhile, it’s updated every hour. Certainly, it would be best to find a customized apparel POS system for your business that will integrate with your online marketplaces like woo-commerce.
Influencers can also be a superb way to get a head start on new products before becoming famous. Please pay attention to leaders and influencers in your niche. Moreover, discover what items they promote and support on social media. Their big followings and social clout frequently cause shifts and trends that lead to high-volume sales.
Vlogger Zoella Zeebo, also known as Zoe Sugg, is a great example of this.
Zoe Sugg is a fashion and beauty leader on various social media platforms. In 2009, she started her fashion, beauty, and lifestyle blog. Later that year, while working at British apparel company New Look, she turned it into a YouTube channel.
She has had a significant influence on YouTube. She has two YouTube channels, Zoella, which focuses on fashion, beauty hauls, and films on her favorite items.
No doubt she has helped evangelize some supporters and fans. In the same vein, she has helped them with social commerce & live commerce. Where Zoe sells products by live streaming on social media channels. Today, products are trending and sales are booming.
The takeaway: Use an apparel POS system to identify influencers that your target buyers are following. Please take a look at the products they’re promoting. This will help you figure out the secret sauce you need to be successful with your trending product.
Use the apparel POS system and be one step ahead of your competitors.
In short, take Advantage of Your apparel store POS System and take smart decisions.
Apart from using an apparel POS system, try to find out changing trends. You can Explore Google Trends & popular products in online marketplaces. It will help you to get more information about changing trends.
Every business has different needs. It would be best to consult. Get the customized apparel store POS system for your apparel retail business according to your business needs.
ARI POS provides consulting services along with customized POS software for apparel stores.
Finding the right POS system for you is all about knowing your business & the features you need. So, let’s go ahead and check out these other links and get on the right track!