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Clever ways to ask for reviews can affect your retail business in multiple ways. When customers give online reviews of products and services, they may affect prospective customers’ purchase behavior. They may also contribute to validating your products or services, developing credibility for your company, or building your brand reputation.
Furthermore, when customers do a local search, the first point of engagement with the company’s website is reading customer feedback to make a quick decision on whether to move ahead with the visit or not. Positive product reviews may also improve website traffic.
Therefore, businesses must focus on clever ways to ask for reviews – be it good or bad. Another requirement for companies is to respond to those customer reviews, even if not immediately, but maximum within a week.
If we consider the customers’ perspective, if they are extremely satisfied or have complaints with the purchase, they give service reviews or product reviews online or on the face, depending on the engagement. However, it is the company’s right to ask for customer feedback, and customers have the right to give or not give reviews.
The biggest question running in companies’ minds is how to get customer reviews? Moreover, influencing or convincing the customers to write product reviews. Read on further for tips on clever ways to ask for reviews to boost retail sales.
Do not think much about clever ways to ask for reviews; just ask for customer reviews. It is just a simple question or a request for product feedback or service reviews. You can directly ask them, ‘How did we do?” or “Got two minutes to share your shopping experience with us?” or request them, saying, “We would love to hear your opinion on our product/service!”
This option is more relevant for restaurants or pop-up food stalls, where you can keep a customized notepad or give an attractively designed feedback sheet along with the bill for the customer to fill in.
One of the most clever ways to ask for reviews is to ask them straight away after billing. This is when customers are still thinking about the product or service they bought from you. Moreover, excited about the purchase.
The company and the product or service are still fresh in customers’ minds, and therefore, they will be better able to tell you something about it. Once the time passes, either the customers forget about it, are not interested in talking about it, or are so busy in their daily lives that it is difficult for them to write product feedback.
These are moments in a customer’s journey when you can ask for customer feedback:
When you have a successful customer service instance, it is a good time to ask for feedback. At such a time, the customer is satisfied with the help he/she got from the company. As he/she is happy and contented with the company’s support, there are higher chances of positive service reviews.
These reviews may have the story of the customer’s complaint with the company and how the latter resolved it efficiently, which is a good display of your company’s values of professionalism and care for customers.
Above all, this is the key point and one of the clever ways to ask for reviews from customers.
Do not bribe them for writing a positive review. Just motivate them to make efforts to write product feedback. It may be a positive review or a negative one. You can attract them to write customer reviews with different activities. For example, a review contest. If they write a review, they become eligible to participate in a contest with multiple prizes or gifts.
It is better to have a rating, ranking, Yes-No, or multiple-choice questions rather than request descriptive answers to such surveys. You can integrate these survey links on your website page for better accessibility to the customers. Furthermore, go for email marketing campaigns, or social media posts.
The importance of clever ways to ask for reviews from your employees is the same as to the company. Moreover, your employees must understand this and include it as a part of their job description. Your employees must understand the best ways to ask for customer reviews. Tell them about the different channels for giving feedback, and thank them for the same.
This trick may also work for employees in some cases, when the customers mention an employee’s name in a positive review, as it may be added to the employee’s appraisal.
One of the clever ways to ask for reviews is to say “thank you. “Say ‘Thank you to the people who give online reviews of your products and services. Make them feel good about it. Doing it as and the customer will post the feedback on the website or social media channel. It portrays you as a responsible company. Furthermore, it shows that you respect the customer reviews and use them for improvement purposes.
It helps build a personal relationship between the customer and the company, as they know their opinions matter to the company. The potential customers also find the response from the company as a mark of a customer-centric company, thereby converting them to customers.
Furthermore, companies can use it as a way to improve their SEO rankings. This is possible by including relevant keywords in your response to the customer reviews.
In short, use the above clever ways to ask for reviews from customers. With more customer reviews, your online reputation improves, and people start having more trust in your brand. These reviews will make you happy. However, for you to become happy, you have to make your customers happy. You can make them happy by providing them with the best experience of purchase or shopping with you. Once they are satisfied with your brand, your product, or your service, customer reviews and feedback will soon follow.