Marketing Tools you need to Succeed in 2020
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August 18, 2020With half of 2020 gone by and most of it in handling the uncertain coronavirus scare, businesses are required to work harder and smarter for survival and success in 2020. What has come out as the most significant trend in this pandemic is “Being online,” and this is where businesses can also score. They must be aware of the best digital marketing tools to scale their business, survive in this highly competitive environment, and achieve their goals. However, the critical concern is not what tools to use for digital marketing but choosing the most appropriate and correct tool for your business to make it efficacious in 2020 and in the years to come. Some of the tools that can be useful for marketing in no particular order are as follows:
Do you intend to understand the traffic on your website, identify the content that is keeping the users engaged, check the effective marketing channels, and measure your goals to track your success strategy? Then Google Analytics is a sure shot answer to these questions. It is the most comprehensive and insightful website analytics tool used to study about user engagement. It gives you deep insights into your target audience – location, devices, demographics, interests, and buying habits.
Google provides us the research data, and hence Google Keyword Planner becomes an essential part of any online marketing strategy for effective scrutiny of the keywords to be used. It enables businesses to:
- Identify the best keywords relevant to their businesses
- Find the appropriate metrics for measuring the success of each keyword
Do you want to attract new customers? Nurture them? Increase the conversion rates? Retain them? Up-sell to existing customers? If your answer is yes to all of the above questions, then you must use the tool, HubSpot, as it is an all-in-one marketing solution. Businesses can generate leads, create and curate content for blogs, manage their email marketing campaigns, grow traffic to their website, create landing pages, and analyze visitor behavior through this tool.
It is one of the most used tools for social media management, be it finding content, scheduling its posting, managing the reactions, or reporting its impact. It enables businesses to:
- Collect well-edited content in the cloud library with 24/7 accessibility to use it to post on multiple social media channels
- Post multiple contents at the same time
- Develop tags and keywords for each post in multiple languages and filter them based on these criteria any time
- Measure the performance of the content by tracking public reactions and comments, conversions, ROI and other measures
Humans are visual creatures; they process visuals faster than words. Furthermore, pictures are universal with no discrimination in terms of age, gender, geographies, languages, or any other divide. Canva is a tool, which targets the audience’s sense of sight and aesthetics. It is a graphic designing tool, specifically used for web designing and print media strategies. It is one of the easiest and simplest tools used to create designs that can accompany the content that businesses create or curate. This tool is also used to create cover pages for e-books, logos, poster designs, presentations, marketing collaterals, graphs, and even images for blogs to attract and reach a broader audience.
It is a comprehensive SEO tool, which can aid businesses to conduct an array of SEO activities. It helps to:
- Explore keywords, their search volume, and keyword difficulty so that the companies can use them to create content for their audience
- Improve the on-page SEO by conducting an SEO audit
- Identify the uppermost competitors of businesses and the keywords that they use for their top-ranked content
- Discover the link-building strategies of competitors
Companies define keywords for their businesses. These are used across the internet for various types of content. Brand24, a media monitoring tool, collects all the content that mentions these keywords, be it positive or negative, and examines them to understand people’s reactions to their brand. The analysis of changes in these sentiments provides a better understanding of the effectiveness and efficiency of marketing strategies.
It is one of the best tools for content marketing strategy. It facilitates businesses to:
- Generate content reports and analyze the same for better comprehension of what content works and what does not with respect to the time, audience and digital channel used
- Analyze the successful content marketing strategies of its competitors and use these as a base for crafting their strategy
- Identify top influencers in their business field and network with them
- Curate content already available to the online audience and in trend and share it with their followers and online communities
Using these tools, businesses will be able to understand who is talking about them and what media channels they are using. This understanding is essential to make your digital marketing journey successful and productive. Therefore, select the best tools for your business and improve your reach, create a buzz among potential customers, and achieve your defined business results.
Mailchimp is a powerful retargeting tool that allows reaching out to your customers in bulk. Using Mailchimp, you can add numerous customers and create customers group. You can choose a particular group and send them a message in bulk when there is a new product launch, sale, and offer.
You can also market your business whenever there is an event or news. That’s why Ari allows its users to integrate with Mailchimp. Using the integration, you can directly transfer the data from Ari to Mailchimp.
