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Digital Marketing Tools that Every Retailer Need to Succeed in 2022
Top 6 Ways to Attract Customers to your Store
May 11, 2020
7 Ways to Promote a Retail Business in 2022
August 18, 2020It is the start of the new year, 2022. In the last couple of years, most retailers have faced issues because of the coronavirus. As a result, retailers are required to work harder and smarter for survival and success in 2022. The most significant trend in this pandemic is online. Moreover, this is where retailers need to step up. Every retail business should sell its products on an online platform using digital marketing tools.
Therefore, retail business owners must be aware of the best digital marketing tools to boost business. Furthermore, these tools will be useful to survive in this highly competitive market and achieve goals. There are many digital marketing tools available for retailers. However, the critical concern is selecting the most appropriate and correct digital marketing tools. As a result, it will make a productive impact in 2022 and in the years to come. Some of the tools that can be useful for retailers for digital marketing purposes.
1) Google Analytics: One of the Best Digital Marketing Tools
As a retailer, it’s important to have a website for your retail business. Moreover, you need to understand the traffic on your website. After that, you need to identify the content that is keeping the users engaged. Most importantly, you must check the effective marketing channels and measure your goals to track your strategy’s success.
In this case, Google Analytics is a sure-shot solution for retailers. In short, it is the most comprehensive and insightful website analytics tool used to study user engagement. It gives you deep insights into your target audience. For example, location, devices, demographics, interests, buying habits, etc.
In other words, google analytics is a very powerful tool for retailers. It will help you to analyze the website’s insights. Moreover, you can easily customize property in google analytics. (In google analytics website is known as property)
2) Google Keyword Planner: Must have Digital Marketing Tool
As a retailer, keyword research is very important to you. Now, if you have a question, what is a keyword? Then let us clarify that. People search for information on search engines. for example, Google. Yahoo, and Bling, are some examples of search engines. When people type some topic to search on Google, then it is called a keyword.
For example, If someone wants to buy shoes online, then that individual will type on google Buy sports shoes online. In this case, Buying sports shoes online is a keyword.
As a result, google keyword planner comes into the picture. It is a masterstroke for finding accurate keywords for your retail business.
Google provides us with the research data. Therefore, Google Keyword Planner becomes an essential part of the online marketing strategy for any retail business. You can use effective analysis of the keywords.. It enables retail businesses to:
- The keyword planner identifies the best keywords relevant to their businesses.
- Find the appropriate metrics for measuring the success of each keyword.
3) Mailchimp: Bulk Mail Sending Digital Marketing Tools
It is a must-have tool for any retail business. Mailchimp is a powerful retargeting tool. After that, it is one of the most popular digital marketing tools. It allows retailers to reach out to their customers in bulk. After that, using Mailchimp, you can add numerous customers to your retail business. Above all, retailers can create a customer group. As a result, you need to choose a particular group. Furthermore, send them a message in bulk when there is a new product launch, sale, or offer.
You can also do marketing for your business whenever there is an event or news. Therefore, Ari POS comes into the picture. It allows users to integrate with Mailchimp. Using the integration, you can directly transfer the data from Ari to Mailchimp.
4) HubSpot: All-in-One Tool
As a retailer, here are some questions for you. Do you want to attract new customers? Nurture them? increase the conversion rates? Retain them? Up-sell to existing customers? If your answer is “yes” to all of the above questions, then you must use the HubSpot tool. It is an all-in-one marketing solution. In short, retailers can generate leads.
Moreover, it can create content for blogs. Retailers can manage their email marketing campaigns. As a result, it will help you grow traffic to your website. Create landing pages, and analyze visitor behavior with this tool.
5) Hootsuite: Best for Social Media Marketing
It is one of the most used digital marketing tools for social media management, be it finding content, scheduling its posting, managing the reactions, or reporting its impact. It enables businesses to:
- Collect well-edited content in the cloud library with 24/7 accessibility to use it to post on multiple social media channels.
- Post multiple contents at the same time.
- Develop tags and keywords for each post in multiple languages and filter them based on these criteria at any time.
- Measure the performance of the content by tracking public reactions and comments, conversions, ROI, and other measures.
6) Canva: Best Graphics Designing Tool for Beginners
Humans are visual creatures; they process visuals faster than words. Furthermore, pictures are universal, with no discrimination in terms of age, gender, geography, language, or any other divide.
Canva is a tool that targets the audience’s sense of sight and aesthetics. It is a graphic design tool for web designing and print media strategies.
It is one of the easiest and simplest tools used to create designs. Canva can accompany the content that retail businesses create or curate. This tool creates cover pages for e-books, logos, poster designs, presentations, marketing collaterals, graphs, and many more. As a result, it will help to attract and reach a broader audience.
Retailers must use the Canva tool to create graphics. After that, take a printout and stick them at your stores. It will retailers with marketing their products and offers on products.
7) SEMrush: The Best SEO Tool
After getting your retail business live, you need to promote it. After that, you need to rank it in search engines. For example, Google. Semrush is one of the most comprehensive digital marketing tools. It can help retail businesses conduct an array of SEO activities. It helps to:
- Explore keywords, their search volume, and keyword difficulty.
- Therefore, retail businesses can use semrush to promote products and websites to their audience.
- Improve the on-page SEO by conducting an SEO audit.
- Identify the uppermost competitors of businesses and the keywords that they use for their top-ranked content.
- Discover the link-building strategies of competitors.
8) Brand24: The keyword Analysis Tool
Companies define keywords for their businesses. These are used across the internet for various types of content. Brand24, a media monitoring tool, collects all the content that mentions these keywords, be it positive or negative, and examines them to understand people’s reactions to their brand. After that, the analysis of changes in these sentiments provides a better understanding of the effectiveness and efficiency of marketing strategies.
Summary:
Using these digital marketing tools, retail businesses can understand who is talking about them and what media channels they are using. This understanding is essential to make your digital marketing journey successful and productive. Therefore, select the best tools for your retail business and improve your reach, create a buzzsumo among potential customers, and achieve your defined business results.
