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Make your retail store look like a “Winter Magic Tale” with these heartfelt Christmas display ideas for retail stores!
Winter Magic Tale’s tone is best set by retailers with physical stores, such as you. It is almost impossible for online retailers to replicate this emotion.
It’s obvious why major department stores attract large crowds of people during Christmas- their stunning displays are jaw-dropping, aren’t they?
Now let’s get adorning your retail store with some dazzling ideas.
Make your storefront display so appealing that people won’t want to pass by.
Just think about utilizing digital displays… They are not only visually appealing but also simple to adapt to every situation.
How do you make the surge of customers during the Christmas rush less daunting?
Digital in-store signage lessens the tension and tiredness of shopping and long checkout lines.
Incorporating digital display signs with a multipurpose POS like Ari is a fantastic way to improve your Christmas retail sales.
The digital displays can serve as a catalyst for highlighting the many upselling product add-on options. Customers will be more eager to add more items to their cart if they see those products more often.
Ari’s Retail POS Software has advanced options of “Link Products” to upsell at the counter itself, “Hold” to pause a customer’s payment, and “Layaway” for partial payments which will be of great convenience serving the long customer lines during the holiday season.
The cherry on the top is “Quick Buttons”, they are the hotkeys for super-fast access to most purchased products, customer profiles, and much more. Best part? It’s entirely customizable according to your Christmas season needs.
Another great Christmas display idea for retail stores is to choose a basic Christmas display by adding a wreath pattern to a see-through store window using chalk paint.
The handwritten writing and pleasant lighting inside the business will attract attention, bringing customers in. If you have the room, you may also use chalk to make a holiday-themed design on a sandwich board or on the pavement outside your business.
To entice customers to your store, all you need is one window and one character.
For example, every year, Regent Street in London is lined with Selby Rocks Christmas window displays.
As holiday shoppers appreciate the lights and maybe even linger for a performance, foot traffic slowly goes by. This concept makes sure your storefront is unique enough to draw customers to your store.
You may also create amusing social media retailing marketing campaigns that feature unique characters from your shop. This will undoubtedly increase social media activity, pique curiosity, and increase footfall and hence sales at the physical store.
Just getting consumers inside is half the battle won. Consumer research reveals that in-person shopping is preferred by customers who are looking for unique, distinctive presents for their loved ones.
Additionally, shopping in-store is increasing in popularity after the pandemic. Retail sales are going to exceed expectations this Christmas season.
What do you need to do? Put in your heartfelt effort with our guide to Christmas retail store display ideas.
Prepare a theme for your store’s interior and window displays. (The more the display themes are in sync-the better).
People are looking forward to a cozy, comfy, and stimulating environment that welcomes moments of surprise throughout this Christmas shopping season.
While doing this, remember that your products should still be the star of the show to ensure that your entire design is in line with an efficient marketing plan.
If your business is too small to accommodate centerpiece decor, the method of mounting a Christmas tree on a plane wall saves room. This is also a cost-effective substitute for digital displays.
Do not forget that less is always more (when it’s to Christmas decorations). If you intend to decorate a blank wall, stick to color schemes that are similar to the color of the wall. Additionally, think about using your white space to highlight an attractive message and express it with your wall Christmas tree.
To finalize the theme, hold a poll among your customers. They will not only feel involved but there will be a significantly better likelihood of sales at your retail store during the real Christmas shopping season.
In time for the holiday shopping rush, it would be wise to invest the money to replace your outdated cash register with an innovative point-of-sale system like Ari, which is created specifically for businesses like yours that value their clientele.
In the design of their Christmas display for David Jones Australia, Dashing Group used floor decals. The store’s POS display style was successfully enhanced by this Christmas display idea for retail stores.
It provided the customers with a more comprehensive visual experience. The font selection and layout maintained the store’s brand’s professional and attractive aesthetic.
You can take inspiration from this and come up with your own unique floor decal ideas for this Christmas season.
To boost retail sales over Christmas, arrange your store’s star goods and floor decorations in an appealing manner. This will catch people’s attention and, of course, increase your chances of selling.
Promote a meaningful cause that your customers will want to support. Understanding your community’s goals can help you provide a retail design experience that is more in tune with the emotional demands of your target customers.
Summertown Interiors, for example, built their Christmas tree out of 314 plastic bottles.
These were repurposed from its September Water Drinking Wellness project to “Drink 2L of water a day” in order to raise awareness about the importance of drinking adequate water. Cool, isn’t it?
If you carefully arrange this Christmas display idea for retail stores, you will be able to hit the perfect notes.
This may be used as a social media campaign, and if you intend to engage your customers in the action of decorating by contributing to the cause, you can certainly make this Christmas shopping season unforgettable for everyone.
This favorable idea will not only increase your retail sales during the Christmas shopping season, but it will also have a long-term influence on your brand image.
Products can be turned into ornaments and decorations if they are tiny enough. Instead of a light string, hang a string of your store’s items.
Alternatively, baseballs and tennis balls can be used as decorations on your Christmas tree. Products can also be placed in transparent balls and hung as ornaments throughout your store.
If you buy transparent balls to showcase merchandise, consider repurposing them for other uses. For Valentine’s Day, use pink tissue paper, and for St. Patrick’s Day, use green confetti.
Basically, increasing the likelihood of increased revenue over the Christmas season and beyond.
Gift cards are an excellent method to increase sales and advertise your business, especially during the holidays.
In America, about half of shoppers had at least one unused gift card. Even if a buyer never comes into your business, you still make that money even though the objective is to get them in the door to make their first purchase, which will ideally lead to many more.
You can arrange them in a festive presentation in the form of a tree, star, or other seasonal objects. They can even be hung from string lights or as decorations on Christmas trees.
Anthropologie is well-known for its beautiful and on-brand Christmas decorations, and this Christmas display idea for retail stores is no exception.
Emily Barton, a retail designer, designed artificial trees with enormous Christmas pinecones to accent locations where mannequins exhibit the brand’s clothing.
This method is ideal for clients of all religions and backgrounds. This tree, unlike a Christmas tree, is not associated with any particular festival or occasion.
Instead, it’s a joyful depiction of the season, which is a terrific approach to ensure that your customers don’t feel left out.
When no one feels left out, it is apparent that customers will have a greater perceived value for your brand image, which can greatly increase your retail sales throughout the holidays and beyond.
Because consumers like to support companies that are inclusive and concerned with everyone’s feelings.
Install a holiday tree for gift-giving in your store and encourage customers to participate.
Offer gifts to needy children and others in your neighborhood and urge your customers to contribute gifts as well.
Wrap the gifts in branded wrapping and place them beneath the tree for an on-brand and community-driven Christmas display that engages everyone.
Don’t place all of the pressure on your consumers. Offer to give a presentation of your own for every gift brought by a customer. This will help boost your reputation and image in the community.
Highlight attractive deals with cause to get more retail sales.
Holiday buyers are looking for the right present, but many are often on a budget.
As a result, nearly half (45%) of customers begin their holiday shopping early in pursuit of deals and discounts.
To attract these customers, utilize your displays to emphasize these limited-time seasonal offers and promotions tied to the cause of giving back to society.
Do you have slow-moving or surplus stock?
Consider repackaging and marketing in advance of the holidays. It’s a terrific opportunity to get rid of old inventory and make room for new, exciting seasonal items.
This holiday season effectively manages your inventory with Ari Retail POS. You get centralized complete Inventory Management Software, expiration alerts, get in-depth stock reports, and much more…
The 2022 Christmas holiday season is around the corner, and shoppers are getting ready to cross items off their Christmas lists.
So, whatever the size of your store, brick-and-mortar, just starting, or well-established, try out some of our Christmas display ideas for retail stores to welcome customers with a great big holiday cheer!