3 Golden Tips Winning Online Customers To Your Retail Store

In this day and age, consumers are more digitally savvy and increasingly shop online. A report by Temasek and Google says that Singapore’s e-commerce market is likely to grow by S$7 billion in 2025. But when things start to move into the virtual space, do you know how to attract online customers?

Let’s find out how to attract retail customers online and serve them better:

1) Optimize Your Online Store Layout For Mobile:

Your online store is the same as your physical store – the layout is important. Furthermore, online customers are also the same.

You can choose to develop a website or subscribe to third-party services like Wix or Shopify to set up an e-commerce site. But do make sure that your layout is pleasant to their eyes.

I won’t go into details about classifying your items together, having
a search/filters function for easy navigation, etc. Many retailers already

take this into account. What I would like to emphasize here is to make sure that your website is optimal for MOBILE.

It makes sense to pay attention to the mobile experience since many marketing activities are done through the phone – “Oh, there’s an ad put up on Facebook? Let me check out their website by clicking on the link!”

The frustrating thing is, some e-commerce stores are easy-to-navigate ONLY when browsed from a desktop computer. Yet, the experience is totally different when it comes to mobile.

So, ensure your e-commerce site is mobile-friendly by testing them on different devices. In short, optimizing your online store for mobile is one of the best answers for how to attract online customers.

2) Effective Interaction with Customers:

Be it replying to emails or running social media accounts… interacting with customers online is the same as offline – how you treat them offline, you are doing the same online to create a coherent retail experience with Retail POS Software.

Many retailers employ different resources when they hire retail staff and online staff. But customers only recognize the brand, and they will expect the same level of treatment and experience from both your physical store and online sites.

It is crucial to take note that when it comes to managing your staff, make sure that everyone shares the same mindset that they are not just an individual – they also represent the brand of the company.

3) Respond to Customers Quickly Online:

The study reveals that brands are not responding to how to get customers online (especially social media) fast enough – or at least, not up to customers’ expectations.

Moreover, customers only take things to social media after reaching out via email/call, but it didn’t work. You can never attract customers online that way. Being shuffled around among different representatives is frustrating not only on the customers’ end but also costlier for the

company. If you can’t respond timely, it will be good to give a range so that customers know what to expect upfront. If you say that you’re off on weekends, then anyone who sends in messages on weekends won’t be angry at you for not responding for the past 2 days.

But of course, it will always be great if you can respond to customers online as soon as possible. It strengthens your relationships with them. Moreover, they feel that you are addressed their concerns.

We hope, it helps you find how to attract online customers. If you have any questions, please leave them in the comment box below.