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Let’s guess – you wish you had the secret to selling your products like hotcakes, right?
Let us give you the best of the best sales ideas for your retail store in Singapore.
Ready? Let’s go!
If you have a retail store in Singapore, it’s time for you to ignore the age-old cliché that ‘eye level is buy level’!
Customers are likely to be attracted to items that are conveniently accessible to their hands.
Eye Tracking detects where customers focus their attention in real-time, several times per second.
In most of the in-store Eye Tracking research conducted, the same result is found – Customers dislike looking at eye level. A simple Retail POS Software will complement this idea.
Know that – people’s basic mode of attention is somewhat below eye level when strolling through a store and looking through assortments.
In practice, what does this imply & how to grow sales?
You should avoid placing your most significant goods (which are either high-margin or highly identifiable products that serve as a signal for their category) at eye level.
Instead, use this retail sales idea to just place these significant things on the shelf slightly below that, which we like to term ‘hand level’, and experience the difference in sales numbers yourself.
Does it even matter where you put your pricing on the price tag?
Do you think it’s unimportant?
Well, much to your surprise, it’s very crucial for your retail store in Singapore.
Many studies reveal that it is influential on your sales.
The Pricing position – especially, left or right – influences how your retail customers feel about a bargain unconsciously.
When the price is put on the left, an association with affordability is immediately activated in your customer’s mind.
When the product is already a steal, left-placed pricing will make the offer more appealing and thus wind up in the shopping bag of the Best Optical Shop in Singapore more often.
Imagine yourself at a museum gift shop, trying to choose between two $ 4.75 mugs. More often than not, this decision is so difficult that you’ll choose option #3: buy neither.
There might be many instances of this case in your retail store in Singapore as well.
The solution to growing sales with this idea?
To overcome people’s inclination to avoid decisions when evaluating comparable options: impose a price difference.
Instead of $4.75 for each cup, price one at $4.70 and the other at $4.80.
When your consumers aren’t up to the work of determining which color most matches their coffee table (probably neither), they can rely on the simple choice approach by using a mental shortcut such as “I usually go with the cheapest/most expensive option”.
All the retail sales ideas that we are discussing here can be easily implemented and measured if you have a technological support system like Ari Retail POS System in Singapore.
Ari is specifically designed and developed for you to get personalized solutions. You get customized reports, analytics, features, hotkeys, user-based logins, promotions, and much more.
It empowers YOU, the retailer in Singapore to run and grow your retail business the way you desire.
Consumer psychologists have revealed that the font size of discount offers, and the spatial distance have an equally substantial impact on how buyers perceive the offer.
Generally, the layout of a discount offer is created entirely from the designer’s point of view. The previous price is frequently shown in a small type, dwarfing the new price, which is created in large strong characters.
This format, in the opinion of many consumer psychologists, has space for development – literally. And Inventory Management Software can help you with this.
Cognitive psychologists have been studying how physical notions frequently implicitly activate psychological conceptions for many years.
For Example –
If a store clerk delivers you a warm drink, you’ll feel more empathetic (i.e., warm) than if the person delivering you a chilly one.
How to implement this insight to double your sales?
Most probably, you already are using Text and visuals frequently in your retail store signage. Use advanced Retail Management Software to complement this idea.
Do you know –
The design of visual and textual information has a significant impact on whether consumers see these indicators and how easily they comprehend the information.
The human brain is divided into two halves.
Simply said, our left brain is more specialized in dealing with particular bits of information (“the logical brain”), whilst our right brain is more concerned with the big picture (“the creative brain”).
Our eye nerves are cross-wired, which means that our left visual field enters the right region of our brain while our right visual field enters the left.
When we consider the specialized hemispheres…
We can say that our brain is inherently designed to process the images from the left of our visual field and text at the right.
Many field studies have shown that information such as store signage and internet banner adverts are more likely to be acknowledged when they align with consumers’ left-right inclination.
Will this retail sales idea grow sales?
You have a retail store in Singapore and want to grow your sales rapidly and sustainably.
We hear you! You can get a free 1:1 consultation call with our Retail Experts in Singapore. You will discover how a simple software and Retail Integrations implementation can boost your sales significantly.